Copy of Press v1
The house has witnesses.
Built across six territories with no outside funding and no paid advertising. This is what was written.
In the books
A feature on the African fragrance renaissance, with Cratère Tanzanien named among the scents leading it.
“Africa, Bottled” by Bradley Laubscher. African-sourced botanicals, French refinement, and the houses bottling the continent's soul.
Read the featureBébé d'Amour, selected by the Strategist's editors among the gifts they wanted themselves.
An unsolicited editorial selection. No placement, no payment.
See the selectionThe founder's story. Ten years, six territories, one house.
“Daily Inspiration: Meet Chace Chimhanda.”
Read the interviewA fresh note in the luxury melody.
The brand editorial: South Africa origin, Dubai, Durban, Los Angeles.
Read the feature“African fragrance is not emerging, it's re‑emerging.”The Monbeau team · Your Luxury Africa
On the air
Neill Anthony: Private Chef · Season 2, Episode 3 · “The Johannesburg Chace.”
An episode titled for the founder. Aired on Food Network, SABC3, Foxtel Australia, and territories worldwide.
Watch the episodeIn the rooms
Custom fragrance gifts from Monbeau Afrique at Victoria Justice's Love Zombie celebration.
A limited scent, VJ Z.RED, created by the house for the release. Four outlets covered the night and named the maison.
Flaunt Galore The KnockturnalA custom fragrance bar by Monbeau at the Golden Globes afterparty, Skybar.Read the recap
Monbeau among the activations as Hollywood came out for the iHeartRadio Music Awards afterparty.Read the recap
A fragrance activation at the Giving A Smile Foundation gala, the Beverly Hilton.Read the recap
The Monbeau Afrique Fragrance Bar at the Emmy Awards afterparty, Skybar at Mondrian.
The night after the house gifted the Creative Coalition's Emmy Honors.
A Monbeau presence at Bella Thorne's birthday celebration.
Scent woven into one of the city's celebrity productions.
Where the house has stood
The Monbeau Fragrance Bar has stood inside the rooms where culture celebrates itself, at nights documented by the industry's largest mastheads.
In trusted hands
Monbeau Afrique, gifted to the draft class in the WME Sports Glam Suite at the Lotte New York Palace.
“The guys truly loved the product.” Five first-round picks and their families, the night before the draft.
One hundred Monbeau gift bags for the Creative Coalition's Emmy Honors.
Demand exceeded supply. The house returned the next night with a fragrance bar at the Emmy afterparty.
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