Episode I
Title to follow
A first conversation. Details to come.
Copy of v20 The Maison Monbeau
What's New
From the Founder's Desk
Thank you for coming through. Enjoy discovering the portal. If you want to take something home, you can claim a Key ($250) or step up to the Builder tier — the only tier open right now, a pre-purchase limited drop at $250 for the anniversary. Or if you're trying to do something specific, send me a message and we'll have a quick chat — I'm around.
Maison Monbeau
A working architecture for experiential giving.
Where scent becomes memory, and memory becomes a place you can enter.
114 of the first 300 are already inside.
↓
What it is
Not just a brand. A product. A location. A platform. It has been sanctuary.
A space of craftsmanship. A medium of storytelling, through beautiful artifacts.
The House
A fragrance and skincare house, founded in 2014. Cape Town.
South Africa · Dubai · Los Angeles
After a decade of building, testing, crafting —
a new way to shop.
a new way to belong.
The Key is not a key.
An anchor — to expression. to beauty.
to community. to transformation.
Your path to becoming.
Monbeau was never about what we sell. It was always about who you became when you wore us.
I AM…
House of Becoming
A whole new world.
You're inside — choose your way
Explore the world, or claim your identity.
— explore the world —
Entertainment & Shopping · the open floor
— claim your identity —
Community & Leaderboards · the committed floor
— the house tells you who it is —
· what this is ·
What this is
You've arrived while it's still being built — and that is the point.
A living house, not a finished store. Read it, or move on — there's no ask here, only the door.
inside:
the thesis·
the proof·
the founder·
new here?
What is this?
The door's explanation — where you find out what Maison Monbeau actually is before you're asked for anything. A living house (fragrance and skincare, founded 2014, built in public), not a finished store.
What does it give me?
Understanding, and a reason to care. Who's behind it, the proof it's real, and the one idea that organizes everything: storytelling is the essence, scent is the medium.
What do I do here?
Mostly read — or skip. No ask. The only optional move: open the "new here?" guide if you want the whole house explained in four answers.
Maison Monbeau, opening its doors in public. Not a finished store but a living house — built around self-worth, memory, and beauty, with the fragrance as the evidence. Constructed out loud, on purpose.
A working architecture for experiential giving. Not a brand. A stage, a costume, a door — for those who want to build something from the bricks that were thrown.
A fragrance and skincare house, founded 2014, built across South Africa, Dubai, and Los Angeles. In May 2026 we began the Bone Library — a manifesto, twice weekly, building toward a July 4 launch.
You are not early to nothing.
70.41%
Chapter I · open rate
69.76%
Chapter II · open rate
114 / 300
Founding Cohort · claimed
36
Replies to the letters
The room was filling before you arrived. Now your brick is in it.
Meet the Architect
"I'm building this in the open as a way of giving myself permission to be all of me — and to bring you in while I do it."
For years it was built privately — six territories, no outside funding, no paid advertising. This is the first time the doors are open while the work happens. You're watching it become, and you have a hand in it.
A peek behind the door. What you're buying isn't a fragrance — it's the whole world, and its standard: anchoring beauty to memory, an outlet to find yourself inside it.
Maison Monbeau
The house itself — the ritual, the fragrance, the standard. Africa's luxury maison, told in full.
MBM Studios
The production house and cultural source that curates and makes the experience. The engine behind the maison.
MJ the Mansa
The figure the work is told through — the mythic frame for the man building it. The lineage and the cause.
I did not build a brand. I built a house from the bricks that were thrown — and I left the door open.
— Chace Chimhanda · Founder & Chairman
In the founder's words
They threw bricks at the boy who dared.
He did not throw them back. He stacked them.
Brick by brick, into a house big enough for everyone who was ever told they were too much.
This is that house. You are already inside.
— The Bone Library · Chapter I
How To Read This House — a short guide to the world you just walked into. If anything here is unfamiliar, this is your key to it. Read it once and the whole maison opens.
What is this, really?
A members' house, not a shop window. The fragrance is real and you can buy it — but what you're entering is the world behind it: the story, the people, the making. The product is the evidence; the maison is the point.
Why does it feel like a game?
Because building something is a game worth playing. Every small act — a brick, a story, a note on the wall — adds to a house we're raising together. You're not a spectator here. You're part of the build.
What does the $250 Key get me?
Access to exactly where you are right now. This is an early-viewing window — a chance to watch the maison being built, live. When we launch fully, all of this moves behind the Membership club. The Key holds your place inside it before the doors close.
Do I have to play to be here?
No. Some come to build, some come to read, some come simply to shop. Every door is open — move through the house however you feel led.
The words of the house
Bricks
Your foundation. Earned, never bought — they mark how much of the house you've helped raise. They only go up.
Points
Your standing this week. They move you up the ladder and unlock what each rank opens.
The War Chest
The house's shared foundation — the bricks the whole maison has laid together since Chapter I. Built in public, traceable to what's real.
The Board
You and the people just ahead of you. The HUD at the top is the house; the board is where you sit in it.
MBM Studios
The production house and cultural source that curates all of this. The maison is the house; MBM Studios is how it's made.
Four ways in
Where would you like to begin?
Enter anywhere. Every door opens the same house.
Came to shop
Shop
Fragrance, skin, and the discovery sets.
The World
The record, the archive, the films.
Came to belong
Community
The cohort, the wall, the missions.
The Key
Become a member. See what it opens.
Or simply keep scrolling — the whole house is below.
· the worlds ·
The Flagship
Step inside the house.
Before it was a world, it was a room you could walk into. This is where it lives.
The flagship store
The Control Room
The house, right now.
You are not early to nothing. The room was filling before you arrived.
Built in public · rising now
47,355
Bricks in the War Chest
114 / 300
Founding Cohort · sealing July 4
62%
Founder's Address · funded
70.41%
Chapter I open rate
18 / 28
Crew seats filled
III
Chapters published
A brick was just laid · a Witness joined the board · the chest moved moments ago
You in the House
Your place is empty — for now
Lay your first brick and this lights up: your number, your rank, your standing.
—
Founding №
Witness
Your rank
100
Points
100
Bricks
You are on the board. Your next rung: Operator at 300.
· explore the world ·
MBM World
Five worlds.
Enter one.
More here than one visit can hold.
editorial·
music·
events·
shopping·
members
What is this?
The five sides of the house, each its own world to wander — Editorial, Music & Arts, Events, Private Shopping, and Members.
What does it give me?
Somewhere to explore with no commitment — read a letter, hear the sound, see a gathering, shop the artifacts, or glimpse the members' house. More than one visit can hold.
What do I do here?
Enter whichever world pulls you. Each opens its own door: enter the Library, play the sound, see what's next, shop the maison, or take the Key.
Media · Los Angeles
MBM Studios
Editorial, sound, and the gatherings — intimate rooms, opened slowly.
34.05° N
+
Read
Editorial
The Permission Slip & the Bone Library — letters from the house. Read one tonight.
+
Imagery soon
Listen
Music & Arts
MBM Sound — the frequency of the house.
Private Shopping · New York
40.71° N
Private Shopping
The quiet room behind the loud street.
Exclusivity amongst the busyness. The artifacts, clean and direct — acquiring as the deepening of the experience.
Find your scent →
The Record
Built in the dark.
Witnessed in the light.
“African fragrance is not emerging, it’s re‑emerging.” Your Luxury Africa · 2025
Editorial
No outside funding. No paid advertising. Editorial features, a Food Network episode broadcast in ninety countries, and the Monbeau Afrique Fragrance Bar activated at the rooms where culture gathers, from the Golden Globes to the Grammys. The first 300 keys put your name inside the record.
What the Key Opens
You are not buying a fragrance.
You are stepping into a world.
The Key is the threshold. What lies past it is a house with five worlds, a people who built it together, and a place in the foundation that cannot be bought again once the door is sealed.
The five worlds, opened
I
Editorial
The Bone Library and the writing of the house. The story, serialized, with you inside it.
II
Music & Arts
The sound and the craft of the maison. Where scent meets the artists who move culture.
III
Events & Productions
The rooms the house builds. Dinners, bars, nights, the experiences others only read about.
IV
Private Shopping
First to everything the house makes. Pieces and scents the public will never be offered.
V
Members
The people. The cohort you build alongside, the names beside yours in the foundation.
When the 300th key is taken, the founding door is sealed.
You can join the house later. You can never again be one of the first who built it. The Founding Cohort is written once, and your name stays in the foundation for as long as the house stands.
And, in your hands
The Full Core CollectionFour fragrances of the house, 40ml in all, the complete core in one box
Three BookletsWhat the house is, the architecture of the world, and the why that drives it
The BuildEvery act earns your place. Bricks, points, rank, a house raised together
The RecordYour name among the first 300, in the founding ledger
The price of a single bottle. The whole world in return.
A bottle of the house is $250. The Key is $250. For the same price you hold the full core collection, the box, and the door to everything the house makes from here. The math is simple: the Key is worth more than the bottle, because the bottle is only the beginning of it.
A decade in the making·no outside funding·no paid advertising·editorial, the Food Network in 90 countries, the Golden Globes & Grammys
Take your key · $250 →
The threshold is below.
The Unveiling
This is the Key.
Not a metaphor. An object, made by hand, that opens a world. Here it is, before you hold it.
Lift the lid
01
The Full Core Collection
Four fragrances of the house, 40ml in all. The complete core, together for the first time, in one box.
02
Three Booklets
What the house is. The architecture of the world. And the why that drives it. The story, in your hands.
03
The Key Itself
The credential. Your entry to the world, your name in the founding record, the door that opens once.
The first gesture · free
Given in its becoming.
You are already inside. Lay your first brick — free, one tap — and the house remembers you.
Your first brick · free · one tap
Lay your first brick.
No sign-up. Tap first — the house remembers you.
Your bricklaid · the War Chest just moved
Your numberFounding Member 106 of 300
Your standing+100 points · 100 Bricks granted · on the board
Your brick is laid. Optional: leave your email and the house saves your spot so it is here when you return.
Members · Dubai
25.20° N
The Key.
One key. Six depths.
Access
The MEMBERS Key
Builder
MMBLD
Partner
MMPTR
Founder
MMFND
Maison
MMSON
Royal
MMROY · invitation
The Story of the Key
1 / 16
Built by Desire
The key is you.
You have held the becoming. Now cross the threshold.
Each circle is a key. The gold are taken. The hollow are what remains.
114
of the first 300 have crossed
as of 13 June 2026 · 186 keys remain
When the 300th key is taken, the founding door is sealed. There is no second founding.
·
And on 4 July, the world closes to those without a key.
After launch, the portal is members only. Two ways to shop remain: a bottle, or the world. Only the Key opens the world.
Film · MBM Studios
The Films
Three editorial films — the house, moving. Dropping with the launch.
Film · coming
►
Editorial Film I
The Mirror
Film · coming
►
Editorial Film II
The Fathers
Film · coming
►
Editorial Film III
Mask Off
Under construction · what lands here
Three short films, one per chapter of the Bone Library — the moving image of the house. The reels are in the edit; they take their seats here as each chapter reaches its screen. You're early enough to watch them arrive.
Voices of the House
Stories of the week.
Some members gave the house a story — a father, a memory, a becoming. We don't score these. They are held as a sacred act.
I met Chace at the Beverly Center years ago, at one of the lowest points in my life. He hit the spritz — il du Nord — and I was like, bro, what is that? Then LA Noir on a crew neck I was buying. Ultra fire, different from anything I'd come across. We've been talking ever since — hours at a time, real truth about life, family, where we started and where we're going. I negotiated a vial on the house for when I came back, and he held up his end, because his word still means something. Peu d'Amour. Monbeau became part of my growth. It's the only fragrance I wear now.
Walking into the Beverly Center with my dad the day before a life-changing surgery. Walking out, I was handed a card with La Oberoi — which has become my signature scent. My father and I spent the next hour in one of the most impactful conversations I've ever had, with a guy named Chace. An imprint was left, two books recommended, two fragrances bought. My dad, who hates spending money on fancy things, spent $250 on a fragrance for me — simply because the conversation was worth more than the bottle.
The crisp sound of polished dress shoes against the hardwood. The floral aroma of his cologne from Spain, where he learned to speak English. I would wake every morning to the sounds and smells of my father getting ready for the hospital. An immigrant's daughter, the best-smelling man I know — I am forever his petite ange. The comfort of L'Petit surrounds me with his memory.
My dad, Anton. An incredible man whose humour, smarts and generosity know no bounds. From the breezy Caribbean island of Trinidad and Tobago, his charm and charisma are outweighed by nothing in life. He has been the best dad a daughter could dream of — and at the young age of 77, he looks better and smells better than ever, with the lingering scent of Delaire Domaines.
Sabe Le Sable makes me feel sexy in a way that is quiet but undeniable. It reminds me of golden hour somewhere wild and open, when the air feels warm, charged, full of possibility. There is something soft in it, but also something untouchable — like a person who does not need to chase attention because they already have it. When I wear it, I am not pacing through the world. I am prowling.
· claim your identity ·
Belong
You have a place here.
Declare who you are. Take your standing. Leave your mark.
Declare your channel
·
The board
·
The wall
·
The cohort
What is this?
Where you get a place and an identity in the house — a lane, a standing, a seat in the cohort.
What does it give me?
Belonging you can see: a channel that tunes the house to you, a rank on the board, a mark on the wall the founder reads, and — if you claim it — a seat among the first 300 (Elder, never given again).
What do I do here?
Declare your channel (free, +100), see where you stand on the board, leave a mark on the wall (+50), and claim your place in the cohort before July 4.
Declare your channel.
Pick your lane. Your first 100 points — and the house tunes to you.
Producer
I make things.
Experiencer
I witness brilliance.
Shopper
I acquire beauty.
Gifter
I give meaningfully.
The Board · standing this week
#BossPts
1Greyson B.250
2Hadassah M.250
3Nissa250
4Sarah250
5Mona B.100
—your place here·
30 on the board · led by the storytellers at 250 · the first movers of the Bone Library
186 seats remain · sealing July 4
114 / 300
The Founding Cohort · sealed July 4
Claimed (114)
Open (186)
Every founding member wears Elder — the mark of the first three hundred, yours alone and never given again. Rank is how far you climb; Elder is how early you arrived.
once closed, the cohort does not reopen
Claim your place →
The Full Ladder · Six Depths of One World
The Key opens the door. The ladder is how deep you go.
MMACC$250 · onceThe Members Key — The threshold. You see the house; it learns your name.Claim your Key →
MMBLD$2,500 · a yearThe Builder — The floor. The hand closes around things.Take this floor →
MMPTR$5,000 · a yearThe Partner — The room. The house speaks more quietly.Take this room →
MMFND$25,000 · a yearThe Founder — The table. You are known by name.Request a place →
MMSON$100,000 · a yearThe Maison — The house works for you.Request a place →
MMROYBy invitationThe Royals — The center. The relationship inverts.
The Builder tier is open now as a pre-purchase anniversary drop. The rest open at full launch.
The House Speaks
The Wall
Pin a note — a question, a thing you're building, a thought of the week, a hand to lend. The founder reads the wall. — thoughts pinned so far.
"I've been with you since the beginning and I plan on continuing! I work in brand development and would love to collaborate. My company works in Africa as well."
Mona B. · 100 · Witness
"Making movies and smelling Chace's awesome scents. ;)"
Patty S. · 100 · Witness
Every note is read. The best are carried up to Stories of the Week.
· the house, worn ·
The Archive
Choose your moment.
The house, on film. Conversations, productions, rooms, and the world's witness. Jump to a program, or scroll the whole archive.
Boss Talks
The founder, unscripted. On building, influence, and the cost of the climb. Our first conversations on the record, a room to think in.
Episode II
Title to follow
Details to come.
Episode III
Title to follow
Details to come.
The Productions
Nights the house built itself. Custom scent, made rooms, real names. Not captured, composed.
The Table
A private dinner with Chef Neill Anthony, convening the future leaders of South Africa.
The Box · LA
The Creators Network gathering. 193 creators, one night in West Hollywood, the fragrance experience at its centre.
The Rooms
Where the house stands in the world. The flagship, the bar, the places the scent lives.
The Flagship
Step inside the house. Before it was a world, it was a room you could walk into.
Beverly Hills
The house in Beverly Hills.
A first look
Inside the world we build.
In the Press
The world engaging the house, in its own words and others'.
The Founder, in his own words
The story, first-hand.
Living Large · with Mark Dohner
The house, through another's lens.
Worn
Not campaigns. Real people, carrying the house into their own rooms.
From the house's own
The house, worn the way it was meant to be — carried out into the world and made personal.
Follow the house →Live on Instagram
· the productions, in full ·
The Productions · in full
The house, in the room.
Custom scent, built for the night. The Monbeau Afrique Fragrance Bar at the productions where culture gathers, and the scents made for the people at their centre.
Custom Scent · October 2025
Victoria Justice
Love Zombie · the house created a limited fragrance for the release
A custom scent, VJ Z.RED, built by Monbeau Afrique for Victoria Justice's Love Zombie celebration, with Janet Jackson among the evening's guests. Four outlets covered the night and named the maison.
The scent of the night
VJ Z.RED
A bespoke accord, made once, for one night and one name.
Production · West Hollywood
The Box · LA
The Creators Network gathering, hosted by the house
A room the house built itself. The Box brought together 193 creators for one night in West Hollywood, a combined reach north of 46 million, and the fragrance experience at its centre.
Seen in
The House, Worn →
Celebrity Production · Los Angeles
Bella Thorne
A Monbeau presence at the birthday celebration
Scent woven into one of the city's celebrity nights. Details to follow.
The House Hosts · Memorial Day
The All-White Party
A night of pure atmosphere, hosted by the house
No press to chase, no celebrity to anchor it. Just the room, the scent, and the people in it. This is what the house feels like when it gathers its own, the experience the maison is built to create.
· missions & projects ·
Missions & Projects
The house is built by hand. Yours.
A maison is not bought, it is raised. Every act you take lays a brick, and the house remembers who built it. This is where you stop watching and start building, and where contribution becomes your place in the foundation.
I · Gestures
The easy first acts. Tell your story, share the house, lay a brick. Anyone, now.
II · Missions
The house has real needs. Bring a skill, a room, a connection, a resource, and earn real standing.
III · Projects
Build alongside the house. Help produce an event, shape a drop, co-create what comes next.
what you can do:
lay a brick·
take a crew role·
pledge·
answer the daily question
What is this?
The engine room — where the house is actually built, by your actions, not your watching.
What does it give me?
A way to matter here: standing that climbs the ladder, a named seat on a real production — the July 4 Founder's Address, credited — and visible proof in the War Chest that what you did counted.
What do I do here?
One of four, by how deep you're in: lay a brick (anyone, now), take a crew role on the op, pledge funds or a skill, or answer the daily question to climb. Start with a brick — the rest opens as you go.
Lay a brick.
Every action lays a brick in the war chest. Money mints them; so does showing up.
Your brick joins the foundation the whole house is raising — built in public, traceable to what's real.
Lay my brick →
The War Chest
War Chest, Reach, Crew — the maison's totals. The state of the whole house.
47,355
War Chest · bricks
12
Reach · influence
78
Crew · people
The big moves sit above the daily cap — brick 100, review 250, refer 500, the Key 2,500.
The Heist · Live OpCloses in 25 days · July 4
"The Founder's Address"
The climax — a filmed address to the world, July 4. Built in public. It runs on a crew call: take a role. The crew is credited.
62% funded · phase goal · crew call open
Crew Call · roles open on this op
Reach / Creators8 of 12 slots openTake this role →
Film & Production3 of 5 slots openTake this role →
Sound / Score2 of 3 slots openTake this role →
Runners / Ground5 of 8 slots openTake this role →
Key Holderscrewed · thank youCrewed ✓
Ways to build
Recommend
Put someone forward
Know an operator the mission needs? Recommend them. If they answer the call, you both earn standing.
+200 points · +500 if you refer a friend who joins
Pledge
Pledge to the build
Two ways to move the mission: pledge funds toward a project or resource, or pledge a skill, asset, connection, or your reach. Either one builds the house.
+300 points · more as the mission draws on your pledge
Back a project or resource directly. Secure checkout via Shopify Payments; your pledge lays real bricks.
Pledge funds to the build →Claim
Take your Key
The Members Key is the front door and the seismic move on the board. Claiming lays real bricks and earns the most standing.
+2,500 points · the seismic move · standing scales with depth
Claim your Key · $250 →
The Daily Loop · show up, climb
"What does the house need most this week — and what would you bring to it?"
Small moves, every day — up to 50 a day before you touch the big moves. The founder reads every answer.
+15 · counts once a day
· the maison, to wear ·
The Maison, to Wear
Begin where you came: the scent.
Most arrive for the fragrance. So we begin there. Three ways in, then the ritual deepens into the skin it is worn upon.
A scent lives on skin.
How it wears, how long it lasts, how it settles, all of it begins beneath. Before the maison was a fragrance, it was skincare. The origin, and the foundation every scent is worn upon.
Prepare the skin →· mabelle, the origin ·
Mabelle by Monbeau
Where the maison began.
Before the fragrances, before the name, there was skin. Mabelle is the origin, and the foundation every scent is worn upon. Not magic. Potency. Botanical, made in Cape Town, proven over a decade.
The ritual, in order
01EssentialsLip, hand, daily carry. Where most meet Mabelle first. $25–45.
02FoundationCleanse, hydrate, protect. The base layer, morning and night. $85–125.
03ConcentrateHigh-performance ritual oils. Potency sealed into the skin.
04TreatmentTargeted correction. Night serum, eye care, the active layer.
05BodyThe ritual past the face. Oils, butters, serum, scrub.
MSoin HommeThe maison's discipline, for him. Cleanse, moisture, beard, shave, body.
Skincare discovery · the way in
Face Discovery$85
Body Discovery$75
Soin Homme · Complete$225
Scent and skin, together, are the ritual.
Paired, they become the House Ritual Sets, and the door to everything else the house makes. That door is the Key.
See what the Key opens →· private shopping · the world ·
Private Shopping · the third act
Not a store. Access to what the house makes.
You have the scent and the skin. The Key opens the rest: a world that releases in drops, one collection at a time, to members first. This is the room the public cannot enter.
Two ways stand at the threshold.
The open door
Buy a bottle on the public site. Anyone may. To verify it, and to enter, you need the Key.
Shop the public house →The private door
Hold the Key and the drop room opens. Members see and buy each collection before the world does.
Take the Key →
Now dropping · members only
The Founding Edition
Deux Cent Cinquante
Hand-numbered to 1,776. Shown to all, sold to members. The bottle that opens the maison and the bait that draws the world toward the Key.
Acquire through the Key · $595 →In the drop cycle
NowCore Collectionprivate → public
NextLabel Occasionalqueued
ThenLabel Seasonalqueued
CollectorName Me · 7 ElixirsPartner+ · post-launch
Your shelf widens as you climb
Each tier delivers its pieces once, then keeps them permanently buyable for you. The higher you build, the more of the house opens.
Access · $250The Key, the core discovery, the public house
Builder · $2,500Full-size, Mabelle, the Queen unlocks, the ritual sets
Partner · $5,000Day & night pairing, the Elixirs, the archive, the Table
Founder · $25,000The Chairman line, ceremonial allocation, the registry
Every bottle is a doorway.
Buy a bottle
→
Scan to verify
→
Verification opens the world
The sale is public. The verification is members-only. Authenticity is the threshold.
· name me · seven elixirs ·
⚿ Partner tier & above · teased to all, opened to few
EC·M · Seven Elixirs, Seven Moods
Name Me.
Not a fragrance you choose. A mood you enter. Each elixir is a complete work, scent, sound, and vision, composed as one. This is the maison's deepest shelf, and its highest art.
Product·
Sound·
Visual
I · Awe
Le Témoin
scent · sound · film
II · Seduction
Le Désir
Marrakech’s ancient souks · saffron, amber, oud
scent · sound · film
III · Grief
Le Lien
scent · sound · film
IV · Dominance
Le Sceau
the seal · the structural center
scent · sound · film
V · Defiance
L’Petit
Cape Town’s art district · black pepper, incense, leather
scent · sound · film
VI · Tension
Maison de l’Océan
Belle Mare, Mauritius · sea salt, driftwood, blue cypress
scent · sound · film
VII · Control
Celui Ci-Dessus
One&Only Cape Town · jasmine air, dark oud, velvet cedar
scent · sound · film
The elixirs open at Partner.
$475–625 per elixir · 30ml extrait · released through the drops. To enter the experience, you climb to Partner.
See what the Key opens →· maison occasions ·
Maison Occasions
The moment.
Where the house marks what matters — the honor, the drop, the next thing — and where every door we keep is gathered.
now·
honors·
coming·
every door
What is this?
The room that always changes — where the house recognizes special efforts and launches what's next. The reason to come back.
What does it give me?
A reason to return, and a moment to be part of: the new drop, the honor, the campaign — seen first by those inside. And every door the house keeps, in one place.
What do I do here?
Witness it, and claim it before it's gone. Right now: the Founding Cohort and the First Key, sealing July 4. Then follow any door to where the house lives.
now · the moment
The Founding Cohort · The First Key
The first three hundred. Sealed July 4 — and once closed, it does not reopen.
114 / 300 claimed · 186 remain
Claim your place →
· honors ·
The storytellers
Those who gave the house a story — held up, never scored. The first names on the board.
· coming ·
The Founder's Address
A filmed address to the world, July 4. Built in public — the climax the cohort sees first.
The Constellation · Every Door We Keep
Find the house, wherever you are.
One maison, many doors. Each knows your name once you have laid a brick.
The Transmission
The letters, twice weekly.
Email →
The Signal
The line for the inner house.
SMS →
The Gallery
The image of the house.
Instagram →
The Sound
The score of the maison.
Spotify →
The Film
The address, the moving image.
YouTube →
The Private Line
For Key holders only.
Members →
The Atelier
The work you can acquire.
Shop →
The House
The board, the missions, the climb.
The game →
· the room continues ·
✦
Need a Hand?
Contact the house.
Something not working, a question about your Key, or help finding your way around? The house is here. Reach us directly and a person will answer.
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